by Chris Samson | 31 May 2017 | Interviews
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic. We talk through the club’s brilliant success off the pitch this season too, Blaine...
by Chris Samson | 14 April 2017 | Interviews
It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What’s always clear is his...
by Chris Samson | 18 January 2017 | In Depth
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were,...
by Chris Samson | 5 December 2016 | Interviews
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley. Almost a year since the first...
by Chris Samson | 23 November 2016 | Interviews
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results. SPFL clubs, or their community trusts, were invited to...
