Partick Thistle – A Club Continuing to Innovate

Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground....

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Interview with Scottish FA’s Michael Bochel

Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association's Digital Manager, Michael Bochel. We chat through the Scottish FA's approach to innovation and digital marketing, how Scottish...

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Interview with Celtic’s Blaine McConnell

I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic. We talk through the club’s brilliant success off the pitch this season too, Blaine...

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McEwan Fraser Legal launch “Biggest Home Game”

Inverness Caledonian Thistle has teamed up with main sponsor McEwan Fraser Legal to launch the club’s Biggest Home Game (#BiggestHomeGame). The unique promotion will see ONE HUNDRED kids PLAY in a mouth-watering “pre-season friendly” against Richie Foran’s side on the...

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Interview with STV’s Grant Russell

It's been a while, but delighted to get another Sports Marketing Scotland interview published, and it's a good one. I've followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What's always clear is his passion for Scottish...

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Inside Braehead Clan’s Season Ticket Video

The clocks recently went forward by an hour, signifying the beginning of daylight saving time and the promise of longer days and (hopefully) warmer temperatures. It does also, sadly, bring with it the final stretch of most sports seasons. But sport never sleeps and...

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The Braehead Clan Experience

Braehead Clan's attendance figures are I'm sure looked upon with jealousy by some of their footballing neighbours. I don't think it's unfair to say that they punch above their weight in that respect. Football is Scotland's national sport and with both Ibrox and the...

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Influenced by Influencers

Influencer marketing is not a new phenomenon. It hasn't just sprung out of nowhere to become the new 'in' marketing buzzword. It's mass adoption across businesses and brands hasn't been as widespread as social or content marketing were, though. As a general rule of...

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