Berwick Rangers: The Value of Social
I believe that so many of our Scottish sports clubs and organisations are realising the power that social media, and specifically Twitter, could have when it comes to growing and regularly engaging with fans. Creating an identity, showcasing what their club is all...
Reviewing the Scottish Cup Toolkit
Since I began Sports Marketing Scotland, the Scottish FA have been continually trying new things in order to be at the forefront of the game in our country. As pointed out in our interview with ex-Social Content Producer, David Childs, the team were given plenty of...
Growing the Game: Futsal in Scotland
Growth is like the holy grail. It’s high up on the list of aims for most, and clubs and organisations across Scottish sport are no different there. How does a sport grow from almost a standing start though? In this piece I’ll offer some ideas on how I think futsal in...
Behind the Scenes: A Hibs Matchday
Making the journey to the ground. Turning the corner and catching a glimpse of the stadium. Going through the turnstile. Getting your pie and Bovril. Cheering the goals and moaning at the misses. We all live for matchday as football fans.
Interview with Kilmarnock’s Scott McClymont
Kilmarnock have had a phenomenal season on the pitch, but the club has been brilliant to follow off the pitch too. Ever since Scott McClymont made the move from STV to the position of Media and Communications Officer at Rugby Park last September he’s been on my list of people to interview for the website.
A 5-Part Plan for Scottish Football Engagement
As a football fanatic, and a Sports Marketing/PR professional, I spend a lot of time thinking about how football clubs in Scotland position themselves and communicate with their fans and the wider world.
The SJFA reacts – is it too little, too late?
Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid.
Interview with Ross Cunningham
Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.