I’m Jordan Doherty and I’m delighted to be making my Sports Marketing Scotland debut. I’m an Advertising and PR student at City of Glasgow College. I possess a keen interest in both sports and communications and how sports clubs and organisations merge the two together. I’ll be bringing you the latest from what’s happening off the rink across Scotland’s Ice Hockey teams. Today’s post is just a brief update on how Braehead Clan are shaping up ahead of the new season.
The Clan are a professional ice hockey team, who play their home matches at the Braehead arena, which has a capacity of 3,600. They are one of four Scottish teams to play in the Elite Ice Hockey League (EIHL), the highest level of competition in the UK, alongside the Dundee Stars, Edinburgh Capitals and Fife Flyers.
They’ve announced that Tracy Ross has joined the club as administration and community executive, while Sean Skelly will take up the role of marketing and operations executive. Andy McLaughlin, the clubs’ commercial director, is also staying at the club.
Tracy Ross will already be well known to many Clan supporters as she previously held the role of secretary within the Braehead Clan Official Supporters Club. Her new role will entail the day to day admin and community and schools visits, alongside operating the club’s communications channels.
In sponsorship news this season, the Clan announced a new partnership with the new Krispy Kreme store in Glasgow, which opened at the Braehead shopping centre in December. Commenting on the sponsorship, Andy McLaughlin said, “We are delighted to be associated with such a huge name as Krispy Kreme and everyone at the club is looking forward to working with them. Krispy Kreme will be a huge attraction to Braehead and we hope that Braehead Clan fans go and visit them before our games.”
After finishing 3rd in the Elite League last season, and becoming champions of the Gardiner Cup for the 3rd time in four seasons, the capture of Krispy Kreme as a partner is setting the Clan up nicely for another successful season both on and off the rink.