The Braehead Clan Experience

Braehead Clan’s attendance figures are I’m sure looked upon with jealousy by some of their footballing neighbours. I don’t think it’s unfair to say that they punch above their weight in that respect. Football is Scotland’s national sport...

Influenced by Influencers

Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were,...

Jordyn Smith – Scotland’s Next Top Sportsperson

Today, Sports Marketing Scotland is delighted to introduce you to Scotland’s next top sportsperson. Jordyn Smith is 15 years old, but has been involved in taekwondo for over a decade already. Over the last year, Jordyn has moved up to the junior division to...

Greenock Morton: An Own Goal

Greenock Morton released their new home kit for the 2016/17 season yesterday. If you aren’t quite sure of how Morton kits are supposed to look, here’s a snapshot of the club’s most recent efforts on the home kit. Own goals The club’s...

Marketing the SPFL: Creating New Traditions

Making his Sports Marketing Scotland debut is Duncan McKay, a lifelong Scottish football fan. Duncan works in communications and is talking about SPFL branding and opportunities. You can hear Duncan regularly on Terrace Podcast or read his blog where he visited every...