by Chris Samson | 5 May 2018 | In Depth
Making the journey to the ground. Turning the corner and catching a glimpse of the stadium. Going through the turnstile. Getting your pie and Bovril. Cheering the goals and moaning at the misses. We all live for matchday as football fans.
by Gordon Sheach | 23 April 2018 | In Depth
As a football fanatic, and a Sports Marketing/PR professional, I spend a lot of time thinking about how football clubs in Scotland position themselves and communicate with their fans and the wider world.
by Derek Robertson | 29 March 2018 | In Depth
Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid.
by Chris Samson | 7 February 2018 | In Depth
Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see...
by Derek Robertson | 24 November 2017 | In Depth
The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation. For me, the standout stat of...
by Chris Samson | 17 October 2017 | In Depth
Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like...
