by Evan McFarlane | 2 August 2019 | In Depth
The name of the top tier of Scottish football and the organisation that serves the 42 clubs that make up the top four tiers of men’s football in the country is a regular topic of conversation. Back in 2013 the decision was made to merge the Scottish Premier...
by Chris Samson | 23 July 2019 | In Depth
Motherwell took control of Group E in the Betfred Cup as they trounced Morton 4-0. It was a balmy but rainy Friday evening at Fir Park in front of the BT Sport cameras but this isn’t a match report. I’m not going to go into detail about whether James Scott could’ve...
by Matthew Palfreyman | 24 June 2019 | In Depth
Scotland qualifying for a World Cup for the first time since 1998; over 18,000 fans at Hampden for a friendly; names like Erin Cuthbert, Claire Emslie and Kim Little entering into mainstream conversation; and a shared sense of national heartbreak after a dramatic...
by Chris Samson | 13 March 2019 | In Depth
I believe that so many of our Scottish sports clubs and organisations are realising the power that social media, and specifically Twitter, could have when it comes to growing and regularly engaging with fans. Creating an identity, showcasing what their club is all...
by Chris Samson | 17 January 2019 | In Depth
Since I began Sports Marketing Scotland, the Scottish FA have been continually trying new things in order to be at the forefront of the game in our country. As pointed out in our interview with ex-Social Content Producer, David Childs, the team were given plenty of...
by Chris Samson | 18 August 2018 | In Depth
Growth is like the holy grail. It’s high up on the list of aims for most, and clubs and organisations across Scottish sport are no different there. How does a sport grow from almost a standing start though? In this piece I’ll offer some ideas on how I think futsal in...
