Berwick Rangers: The Value of Social
I believe that so many of our Scottish sports clubs and organisations are realising the power that social media, and specifically Twitter, could have when it comes to growing and regularly engaging with fans. Creating an identity, showcasing what their club is all...Reviewing the Scottish Cup Toolkit
Since I began Sports Marketing Scotland, the Scottish FA have been continually trying new things in order to be at the forefront of the game in our country. As pointed out in our interview with ex-Social Content Producer, David Childs, the team were given plenty of...Growing the Game: Futsal in Scotland
Growth is like the holy grail. It’s high up on the list of aims for most, and clubs and organisations across Scottish sport are no different there. How does a sport grow from almost a standing start though? In this piece I’ll offer some ideas on how I think futsal in...Behind the Scenes: A Hibs Matchday
Making the journey to the ground. Turning the corner and catching a glimpse of the stadium. Going through the turnstile. Getting your pie and Bovril. Cheering the goals and moaning at the misses. We all live for matchday as football fans.
A 5-Part Plan for Scottish Football Engagement
As a football fanatic, and a Sports Marketing/PR professional, I spend a lot of time thinking about how football clubs in Scotland position themselves and communicate with their fans and the wider world.