A Revolutionary Approach to Football

Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see...

Interview with Glasgow Warriors’ Jeremy Bone

Another interview that’s been a long time coming, it’s great to get this one released in the run up to the Six Nations starting at the weekend.  Jeremy Bone, Communications Manager at Glasgow Warriors, speaks to Sports Marketing Scotland. Jeremy takes us...

Interview with Dundee United’s Joe Rice

After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a...

Adopting a Startup Mentality in Scottish Sport

Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like...

Interview with FIFA’s David Childs

As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social...