Engage with Fans Through HotMic

HotMic is a live interactive streaming platform that provides the opportunity to host live watchalong streams with fans or friends. They’re on the lookout for clubs or fan media groups to partner up with ahead of the Euros this summer. If you can’t quite...

Get Closer to Fans and Make Money through Facebook

What if I told you that you were currently missing out on opportunities to get closer to your fans, and to make some money? What if I then asked you how much you’re currently doing on Facebook? My guess is nothing much other than the business as usual, right?...

The Sports Marketing Scotland Blether

The first (official) Sports Marketing Scotland Blether went down really well. It’s an informal and casual chat on all things sports marketing and it’s available for anyone to join. March’s event had some really great feedback from those that joined....

How to Build Hype for a Cup Final

The 2020/21 Betfred Cup Final takes place on Sunday (28th February) at 2pm as Livingston and St Johnstone face off at Hampden. It’s great to see different clubs to the usual compete in a cup final and I’ve been really impressed with how they’ve built...

The Mighty Mo

We’re all agreed that Scottish football is brilliant. Something happens on almost a daily basis that makes us sit up and realise this all over again. Quite often over the past year it’s been Montrose providing those moments of brilliance. They’ve been excellent on the...