The “E” World

This article first appeared in issue 10 of Nutmeg Magazine. If you don’t have one already then I would highly recommend you pick up a subscription to the Scottish Football Periodical. eSports will be a near $1billion industry soon, and football has to move with...

Behind the Scenes: A Motherwell Matchday

Motherwell took control of Group E in the Betfred Cup as they trounced Morton 4-0. It was a balmy but rainy Friday evening at Fir Park in front of the BT Sport cameras but this isn’t a match report. I’m not going to go into detail about whether James Scott could’ve...

Berwick Rangers: The Value of Social

I believe that so many of our Scottish sports clubs and organisations are realising the power that social media, and specifically Twitter, could have when it comes to growing and regularly engaging with fans. Creating an identity, showcasing what their club is all...

Reviewing the Scottish Cup Toolkit

Since I began Sports Marketing Scotland, the Scottish FA have been continually trying new things in order to be at the forefront of the game in our country. As pointed out in our interview with ex-Social Content Producer, David Childs, the team were given plenty of...