There is a scene in Jerry Maguire where Tom Cruise’s title character, Jerry stays up all night writing a mission statement (not a memo) about the future of agent and client relationships. He wrote it because he realised he cared. I, like many others, care deeply about...

What if I told you that you were currently missing out on opportunities to get closer to your fans, and to make some money? What if I then asked you how much you're currently doing on Facebook? My guess is nothing much other than the business as usual, right? Facebook...

The 2020/21 Betfred Cup Final takes place on Sunday (28th February) at 2pm as Livingston and St Johnstone face off at Hampden. It's great to see different clubs to the usual compete in a cup final and I've been really impressed with how they've built some hype in the...

We’re all agreed that Scottish football is brilliant. Something happens on almost a daily basis that makes us sit up and realise this all over again. Quite often over the past year it’s been Montrose providing those moments of brilliance. They’ve been excellent on the...

We're almost done with this year. This horrific year. It's been difficult to remain positive and that's just one of the many reasons why I've yet again not been as active with writing website pieces as I'd hoped I would be at various points throughout the past 12...

New signings get everyone excited. The way that clubs announce new signings have become events in themselves in recent years. While clubs at the top level of world football throw resources behind these announcements, most of our clubs in Scotland seem content to just...