Branding Scottish Football

The name of the top tier of Scottish football and the organisation that serves the 42 clubs that make up the top four tiers of men's football in the country is a regular topic of conversation. Back in 2013 the decision was made to merge the Scottish Premier League...

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Behind the Scenes: A Motherwell Matchday

Motherwell took control of Group E in the Betfred Cup as they trounced Morton 4-0. It was a balmy but rainy Friday evening at Fir Park in front of the BT Sport cameras but this isn’t a match report. I’m not going to go into detail about whether James Scott could’ve...

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Growing the Game: Women’s Football in Scotland

Scotland qualifying for a World Cup for the first time since 1998; over 18,000 fans at Hampden for a friendly; names like Erin Cuthbert, Claire Emslie and Kim Little entering into mainstream conversation; and a shared sense of national heartbreak after a dramatic...

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Interview with Cricket Scotland’s Elizabeth Sleet

When I started this website I really wanted to make a conscious effort to put the spotlight on as many different sports across Scotland as I could. I've been able to interview Ed Hodge when he worked for Scottish Golf, Jeremy Bone from Glasgow Warriors and I went...

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Berwick Rangers: The Value of Social

I believe that so many of our Scottish sports clubs and organisations are realising the power that social media, and specifically Twitter, could have when it comes to growing and regularly engaging with fans. Creating an identity, showcasing what their club is all...

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Reviewing the Scottish Cup Toolkit

Since I began Sports Marketing Scotland, the Scottish FA have been continually trying new things in order to be at the forefront of the game in our country. As pointed out in our interview with ex-Social Content Producer, David Childs, the team were given plenty of...

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Growing the Game: Futsal in Scotland

Growth is like the holy grail. It’s high up on the list of aims for most, and clubs and organisations across Scottish sport are no different there. How does a sport grow from almost a standing start though? In this piece I’ll offer some ideas on how I think futsal in...

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Behind the Scenes: A Hibs Matchday

Making the journey to the ground. Turning the corner and catching a glimpse of the stadium. Going through the turnstile. Getting your pie and Bovril. Cheering the goals and moaning at the misses. We all live for matchday as football fans.

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