Get Closer to Fans and Make Money through Facebook

What if I told you that you were currently missing out on opportunities to get closer to your fans, and to make some money? What if I then asked you how much you're currently doing on Facebook? My guess is nothing much other than the business as usual, right? Facebook...

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The Sports Marketing Scotland Blether

The first (official) Sports Marketing Scotland Blether went down really well. It's an informal and casual chat on all things sports marketing and it's available for anyone to join. March's event had some really great feedback from those that joined. Don't just take my...

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How to Build Hype for a Cup Final

The 2020/21 Betfred Cup Final takes place on Sunday (28th February) at 2pm as Livingston and St Johnstone face off at Hampden. It's great to see different clubs to the usual compete in a cup final and I've been really impressed with how they've built some hype in the...

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The Mighty Mo

We’re all agreed that Scottish football is brilliant. Something happens on almost a daily basis that makes us sit up and realise this all over again. Quite often over the past year it’s been Montrose providing those moments of brilliance. They’ve been excellent on the...

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My Hopes for 2021 in Scottish Football

We're almost done with this year. This horrific year. It's been difficult to remain positive and that's just one of the many reasons why I've yet again not been as active with writing website pieces as I'd hoped I would be at various points throughout the past 12...

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Analysing Queen’s Park’s Signing Announcements

New signings get everyone excited. The way that clubs announce new signings have become events in themselves in recent years. While clubs at the top level of world football throw resources behind these announcements, most of our clubs in Scotland seem content to just...

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Time for Scottish Football to Clip It

Discussions around Scottish clubs utilising “live” in-game clips as part of their gameday digital strategies has grown arms and legs over the last few years as clubs focus more and more resource on their social presence. With the 2020/21 season set to kick off behind...

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