Interview with Ross Cunningham

Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.

A Revolutionary Approach to Football

Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see...

Interview with Dundee United’s Joe Rice

After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a...

eSports – Part of Lower League Football’s Future?

The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation. For me, the standout stat of...

Interview with Motherwell’s Ryan Murrant

Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club...