Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see what comes of Chris Ewing and Edusport Academy’s revolutionary approach to building a football club from scratch.
After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a fan and club employee, get an insight into the clubs digital strategy and the usual questions on how he thinks Scottish football can better market itself.
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club so far in the latest of our interviews on the site.
As 2016 kicks off, so does the second of our Sports Marketing Scotland interviews. I spoke with Electrify Marketing & Communications owner, Lawrence Broadie, on a range of topics including his previous role as marketing manager of Hearts, the part he played in promoting the Petrofac Training Cup, and his thoughts on who’s currently standing out in his opinion for what they’re doing off the pitch.