Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley.
Almost a year since the first interview appeared on the site, with Greig from Hibs, we’re delighted to bring you this one with George today. All 5,000 odd words of it! Hope you enjoy reading.
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results.
SPFL clubs, or their community trusts, were invited to apply for an £11,000 grant, funded by the Scottish Government through their sponsorship of the Scottish League Cup. If you want to read the full report, head here, or click on the image below.
Almost 15,000 Scottish football fans offered up their opinions to Supporters Direct Scotland (SDS) for the 2016 version of their annual survey. SDS partner with the SFA and the SPFL to produce the survey, along with following up with both entities to lobby for changes that fans want to see. The main changes revealed from the survey results were:
- More innovation around ticket pricing
- Fan focused approach
- Kick-off times
Sports Marketing Scotland caught up with Head of Supporters Direct Scotland, Andrew Jenkin, to find out more on what happens next following the survey.
As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch now. However, while most ex-professionals carve out coaching and managerial careers for themselves, Andrew is looking to be the one driving the overall strategy and growth of the football clubs his fellow ex-professionals are working for.
He reveals to Sports Marketing Scotland what made him choose to chase a career in the business side of sport, what his dream role would be in the future, and his thoughts on how we’re currently promoting football in Scotland.
Sports Marketing Scotland seeks to put a focus on a wide spectrum of sports in Scotland, and today’s interview does just that. Scotland is the home of golf, and today’s interview is with Ed Hodge, the PR and Media Manager with Scottish Golf. He gives us an insight into his role, plus answers the question on what he believes golf needs to do to increase it’s appeal with the masses.
Here are the Facebook and Twitter profiles of the 12 clubs participating in the Ladbrokes Premiership, and the 10 clubs participating in the Ladbrokes Championship in the 2016/17 season.
If you spot any mistakes, or want to let us know when a club has added a new social profile, then please get in touch with us through the contact page on the site.
Please note that not all social profiles on either platform are officially affiliated with the clubs, some may be the most popular fan pages.
Instagram, YouTube and Snapchat links will be added in the coming weeks, during which time we’ll also be working to update this list for League 1 and League 2.
Ahead of the 2016/17 SPFL season starting, Sports Marketing Scotland spoke to Dunfermline Athletic’s newly appointed General Manager, Michael Mlotkiewicz.
We wanted to get the lowdown on what’s made Dunfermline so successful off the park since becoming a fan owned club, what the plans are ahead of their return to the Scottish Championship, and how Michael’s made the move from being a fan, to becoming the General Manager of the club he’s supported all his life.
The idea of consistency can directly relate to how leaders and managers should conduct themselves in the workplace. In an interview with Sir Alex Ferguson by Nick Robinson, he states how “In the 26-and-a-half years I was there, I never changed my conviction or my philosophy or my attitudes – and I think the players recognised that. Every day it was the same guy… That consistency created players who were consistent.”
As a manager, if you always maintain the same philosophy and attitude throughout your career, you will create this reputation for yourself that shows you are respectable, able to conduct yourself professionally at all times and that people can rely on you. If you want your team to be consistent, you have to be too.
I’m Jordan Doherty and I’m delighted to be making my Sports Marketing Scotland debut. I’m an Advertising and PR student at City of Glasgow College. I possess a keen interest in both sports and communications and how sports clubs and organisations merge the two together. I’ll be bringing you the latest from what’s happening off the rink across Scotland’s Ice Hockey teams. Today’s post is just a brief update on how Braehead Clan are shaping up ahead of the new season.