Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid. Just a few years ago, the Highland League joined a newly-created Lowland League to offer a competitive pathway for clubs to reach the SPFL leagues on merit for the first time. Underneath, a seemingly weak East of Scotland League bounced back as the main Lowland feeder, sitting alongside the South of Scotland League in tier 6. Now, with several Junior sides ready to jump ship and follow trailblazers Kelty Hearts into this ‘brave new world’, the Scottish Junior Football Association has agreed to initiate contact with the ruling Scottish Football Association – the intention being to negotiate their integration into the still-fledgling pyramid system.
Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.
Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see what comes of Chris Ewing and Edusport Academy’s revolutionary approach to building a football club from scratch.
Another interview that’s been a long time coming, it’s great to get this one released in the run up to the Six Nations starting at the weekend. Jeremy Bone, Communications Manager at Glasgow Warriors, speaks to Sports Marketing Scotland.
Jeremy takes us through his highlights from his Warriors’ journey so far, takes us behind the scenes on the strategy for growth and gives his thoughts on what to do if you’re looking to break into the sports business industry.
After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a fan and club employee, get an insight into the clubs digital strategy and the usual questions on how he thinks Scottish football can better market itself.
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club so far in the latest of our interviews on the site.
Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground. A good achievement nonetheless. However, for a team almost on the verge of bankruptcy only 10 years ago and lamenting in the third division, this achievement is somewhat incredible. During this rise through the divisions, the ways in which the club have engaged with fans has been admirable, and could be seen as a key driver as to why Thistle’s average attendance increases with every passing season. How do they bring fans through the turnstiles in a city dominated by Celtic and Rangers though? Quite simply, by offering a unique fan experience.
Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel.
We chat through the Scottish FA’s approach to innovation and digital marketing, how Scottish football as a whole can improve, and of course, “This Time”.
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic.
We talk through the club’s brilliant success off the pitch this season too, Blaine gives fans an insight into what goes on behind the scenes at the club and I ask all the usual questions too.