McEwan Fraser Legal launch “Biggest Home Game”

Inverness Caledonian Thistle has teamed up with main sponsor McEwan Fraser Legal to launch the club’s Biggest Home Game (#BiggestHomeGame). The unique promotion will see ONE HUNDRED kids PLAY in a mouth-watering “pre-season friendly” against Richie Foran’s side on the...

Clan gear up for another successful season

I’m Jordan Doherty and I’m delighted to be making my Sports Marketing Scotland debut. I’m an Advertising and PR student at City of Glasgow College.  I possess a keen interest in both sports and communications and how sports clubs and organisations merge the two...

Interview with Electrify’s Lawrence Broadie

As 2016 kicks off, so does the second of our Sports Marketing Scotland interviews. I spoke with Electrify Marketing & Communications owner, Lawrence Broadie, on a range of topics including his previous role as marketing manager of Hearts, the part he played in...