Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid. Just a few years ago, the Highland League joined a newly-created Lowland League to offer a competitive pathway for clubs to reach the SPFL leagues on merit for the first time. Underneath, a seemingly weak East of Scotland League bounced back as the main Lowland feeder, sitting alongside the South of Scotland League in tier 6. Now, with several Junior sides ready to jump ship and follow trailblazers Kelty Hearts into this ‘brave new world’, the Scottish Junior Football Association has agreed to initiate contact with the ruling Scottish Football Association – the intention being to negotiate their integration into the still-fledgling pyramid system.
Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.
After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a fan and club employee, get an insight into the clubs digital strategy and the usual questions on how he thinks Scottish football can better market itself.
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social Media Manager at world football governing body, FIFA.
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club so far in the latest of our interviews on the site.
Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground. A good achievement nonetheless. However, for a team almost on the verge of bankruptcy only 10 years ago and lamenting in the third division, this achievement is somewhat incredible. During this rise through the divisions, the ways in which the club have engaged with fans has been admirable, and could be seen as a key driver as to why Thistle’s average attendance increases with every passing season. How do they bring fans through the turnstiles in a city dominated by Celtic and Rangers though? Quite simply, by offering a unique fan experience.
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic.
We talk through the club’s brilliant success off the pitch this season too, Blaine gives fans an insight into what goes on behind the scenes at the club and I ask all the usual questions too.
It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What’s always clear is his passion for Scottish football and trying to inspire us all to think how we could improve the game in Scotland. We talk along those lines, plus his thoughts on what’s happening now and what’s next for sports journalism.
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.