Social media has revolutionised the way sports teams engage and interact with their fans, but the ability for clubs to stream their own content via social media promises to bring on Fan Engagement still further. Content such as training footage or reserve team football matches which would not necessarily draw huge crowds among the general population, and so is unattractive for outside broadcasters, can now be produced at drastically reduced cost… directly to the target audience.
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social Media Manager at world football governing body, FIFA.
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.
Sports Marketing Scotland seeks to put a focus on a wide spectrum of sports in Scotland, and today’s interview does just that. Scotland is the home of golf, and today’s interview is with Ed Hodge, the PR and Media Manager with Scottish Golf. He gives us an insight into his role, plus answers the question on what he believes golf needs to do to increase it’s appeal with the masses.
Here are the Facebook and Twitter profiles of the 12 clubs participating in the Ladbrokes Premiership, and the 10 clubs participating in the Ladbrokes Championship in the 2016/17 season.
If you spot any mistakes, or want to let us know when a club has added a new social profile, then please get in touch with us through the contact page on the site.
Please note that not all social profiles on either platform are officially affiliated with the clubs, some may be the most popular fan pages.
Instagram, YouTube and Snapchat links will be added in the coming weeks, during which time we’ll also be working to update this list for League 1 and League 2.
Scottish Premiership side, Hearts, have been ranked the top Scottish side in a social media league table produced by PR and social media agency, Umpf.
— Heart of Midlothian (@JamTarts) December 19, 2015