Even if you don’t fall into the ‘Millennial’ category, you’ve probably heard of Snapchat. It’s not new in the slightest, but brands, and more relevantly for here, sports organisations, are still in the infancy of adopting the platform as part of their regular social media activity.
— Dunfermline Athletic (@officialdafc) May 8, 2015
If you aren’t quite sure of what Snapchat is all about yet, it’s a messaging app that focuses on moments. Users can take a photo or a video, add a caption or emoji to it, and choose what friends to send it to, or upload it to their ‘story’ to share it with all of them. You can choose for each individual photo or video to appear for a maximum of 10 seconds, but once your selected time frame is over, that snap disappears (that is, if you haven’t taken a screenshot of it). Snapchat is the epitome of the current short form video trend sweeping through marketing.