Interview with FIFA’s David Childs

As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social...

Interview with Scottish FA’s Michael Bochel

Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel. We chat through the Scottish FA’s approach to innovation and digital marketing, how...

Snapchat and Scottish Sport

Even if you don’t fall into theĀ ‘Millennial’ category, you’ve probably heard of Snapchat. It’s not new in the slightest, but brands, and more relevantly for here, sports organisations, are still in the infancy of adopting the platform as...