Inside Braehead Clan’s Season Ticket Video

The clocks recently went forward by an hour, signifying the beginning of daylight saving time and the promise of longer days and (hopefully) warmer temperatures. It does also, sadly, bring with it the final stretch of most sports seasons. But sport never sleeps and...

Influenced by Influencers

Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were,...

Interview with Partick Thistle’s George Francis

We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley. Almost a year since the first...

Interview with Nicky Reid of the SPFL Trust

In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results. SPFL clubs, or their community trusts, were invited to...

Interview with Andrew Barrowman

As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch now. However, while most ex-professionals carve out...