Interview with Ross Cunningham

Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.

eSports – Part of Lower League Football’s Future?

The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation. For me, the standout stat of...

Adopting a Startup Mentality in Scottish Sport

Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like...

Partick Thistle – A Club Continuing to Innovate

Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground....

Interview with STV’s Grant Russell

It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What’s always clear is his...