Kilmarnock have had a phenomenal season on the pitch, but the club has been brilliant to follow off the pitch too. Ever since Scott McClymont made the move from STV to the position of Media and Communications Officer at Rugby Park last September he’s been on my list of people to interview for the website.
As a football fanatic, and a Sports Marketing/PR professional, I spend a lot of time thinking about how football clubs in Scotland position themselves and communicate with their fans and the wider world.
Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid.
Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.