Scottish football has been accused of going stale in the last few years, with the lower league journey of a reformed Rangers completed and Celtic continuing their domestic domination under Brendan Rodgers. However, one overlooked change may be about to bear fruit, and in doing so revitalise the lower reaches of the football pyramid. Just a few years ago, the Highland League joined a newly-created Lowland League to offer a competitive pathway for clubs to reach the SPFL leagues on merit for the first time. Underneath, a seemingly weak East of Scotland League bounced back as the main Lowland feeder, sitting alongside the South of Scotland League in tier 6. Now, with several Junior sides ready to jump ship and follow trailblazers Kelty Hearts into this ‘brave new world’, the Scottish Junior Football Association has agreed to initiate contact with the ruling Scottish Football Association – the intention being to negotiate their integration into the still-fledgling pyramid system.
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social Media Manager at world football governing body, FIFA.
Even if you don’t fall into the ‘Millennial’ category, you’ve probably heard of Snapchat. It’s not new in the slightest, but brands, and more relevantly for here, sports organisations, are still in the infancy of adopting the platform as part of their regular social media activity.
— Dunfermline Athletic (@officialdafc) May 8, 2015
If you aren’t quite sure of what Snapchat is all about yet, it’s a messaging app that focuses on moments. Users can take a photo or a video, add a caption or emoji to it, and choose what friends to send it to, or upload it to their ‘story’ to share it with all of them. You can choose for each individual photo or video to appear for a maximum of 10 seconds, but once your selected time frame is over, that snap disappears (that is, if you haven’t taken a screenshot of it). Snapchat is the epitome of the current short form video trend sweeping through marketing.