Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like approach, it can be used as a catalyst to drive growth going forward.
Startups traditionally begin with small teams of people working towards the same aim of getting their product or service off the ground. In the early days, there isn’t much money available either. It’s because of these two points that I believe it’d be an ideal way for our clubs across all sports in Scotland to operate. Scottish clubs across sport don’t have huge operations working behind the scenes in the marketing, comms, PR or commercial teams. And I think we all know there isn’t much money kicking around.