Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley.
Almost a year since the first interview appeared on the site, with Greig from Hibs, we’re delighted to bring you this one with George today. All 5,000 odd words of it! Hope you enjoy reading.
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results.
SPFL clubs, or their community trusts, were invited to apply for an £11,000 grant, funded by the Scottish Government through their sponsorship of the Scottish League Cup. If you want to read the full report, head here, or click on the image below.
Almost 15,000 Scottish football fans offered up their opinions to Supporters Direct Scotland (SDS) for the 2016 version of their annual survey. SDS partner with the SFA and the SPFL to produce the survey, along with following up with both entities to lobby for changes that fans want to see. The main changes revealed from the survey results were:
- More innovation around ticket pricing
- Fan focused approach
- Kick-off times
Sports Marketing Scotland caught up with Head of Supporters Direct Scotland, Andrew Jenkin, to find out more on what happens next following the survey.
As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch now. However, while most ex-professionals carve out coaching and managerial careers for themselves, Andrew is looking to be the one driving the overall strategy and growth of the football clubs his fellow ex-professionals are working for.
He reveals to Sports Marketing Scotland what made him choose to chase a career in the business side of sport, what his dream role would be in the future, and his thoughts on how we’re currently promoting football in Scotland.
Ahead of the 2016/17 SPFL season starting, Sports Marketing Scotland spoke to Dunfermline Athletic’s newly appointed General Manager, Michael Mlotkiewicz.
We wanted to get the lowdown on what’s made Dunfermline so successful off the park since becoming a fan owned club, what the plans are ahead of their return to the Scottish Championship, and how Michael’s made the move from being a fan, to becoming the General Manager of the club he’s supported all his life.
Making his Sports Marketing Scotland debut is Duncan McKay, a lifelong Scottish football fan. Duncan works in communications and is talking about SPFL branding and opportunities. You can hear Duncan regularly on Terrace Podcast or read his blog where he visited every SPFL ground in one season, 42 Grounds.
Delighted to get the opportunity to speak to Joe James of Albion Rovers in the fourth Sports Marketing Scotland interview.
Even at such a young age, Joe already has quite a bit of experience behind him of working in Scottish football, and now Albion Rovers are reaping the benefits of his hard work. We spoke about his plans to build on the clubs on-pitch success, his first hand advice for someone looking to carve out a career in off the pitch and, of course, his ambitions for the future.
Sports Marketing Scotland caught up with Scottish Sun sports journalist, Kenny Millar, in the next of our interview series.
He shares his views on what’s holding the country back from producing top footballing talent, his advice for anyone looking to get into the sports journalism industry, his thoughts on what will improve Scottish football and much more. Have a read, share it if you want to, and let us know your thoughts on either Twitter or Facebook.
You’ve all seen the photos. You know what I’m talking about, right?
It’s these almost weekly images we see appear on Twitter, Facebook and in our daily newspapers that I’m questioning here. [Insert player or manager here] poses with a bit of cardboard promoting [insert Scottish football match here]. These pieces of printed cardboard more often than not contain information on them regarding tickets to attend the match. My question is, have you been indecisive about whether to attend your clubs match and then been swayed to go because you open up the paper on a Friday or a Saturday and see your promising young left back posing for pictures with a piece of cardboard? I know that this enables the papers to fill their pages with a big image (maybe they could devote more inches to other clubs or the lower leagues, but that’s for a different day) and it gives the clubs free ‘advertising’ space, which businesses in other sectors would potentially pay thousands of pounds for. My question following on from that point is, how do the clubs know that this method of promoting Scottish football works?