Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground. A good achievement nonetheless. However, for a team almost on the verge of bankruptcy only 10 years ago and lamenting in the third division, this achievement is somewhat incredible. During this rise through the divisions, the ways in which the club have engaged with fans has been admirable, and could be seen as a key driver as to why Thistle’s average attendance increases with every passing season. How do they bring fans through the turnstiles in a city dominated by Celtic and Rangers though? Quite simply, by offering a unique fan experience.
Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel.
We chat through the Scottish FA’s approach to innovation and digital marketing, how Scottish football as a whole can improve, and of course, “This Time”.
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic.
We talk through the club’s brilliant success off the pitch this season too, Blaine gives fans an insight into what goes on behind the scenes at the club and I ask all the usual questions too.
It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What’s always clear is his passion for Scottish football and trying to inspire us all to think how we could improve the game in Scotland. We talk along those lines, plus his thoughts on what’s happening now and what’s next for sports journalism.
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley.
Almost a year since the first interview appeared on the site, with Greig from Hibs, we’re delighted to bring you this one with George today. All 5,000 odd words of it! Hope you enjoy reading.
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results.
SPFL clubs, or their community trusts, were invited to apply for an £11,000 grant, funded by the Scottish Government through their sponsorship of the Scottish League Cup. If you want to read the full report, head here, or click on the image below.
Almost 15,000 Scottish football fans offered up their opinions to Supporters Direct Scotland (SDS) for the 2016 version of their annual survey. SDS partner with the SFA and the SPFL to produce the survey, along with following up with both entities to lobby for changes that fans want to see. The main changes revealed from the survey results were:
- More innovation around ticket pricing
- Fan focused approach
- Kick-off times
Sports Marketing Scotland caught up with Head of Supporters Direct Scotland, Andrew Jenkin, to find out more on what happens next following the survey.
As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch now. However, while most ex-professionals carve out coaching and managerial careers for themselves, Andrew is looking to be the one driving the overall strategy and growth of the football clubs his fellow ex-professionals are working for.
He reveals to Sports Marketing Scotland what made him choose to chase a career in the business side of sport, what his dream role would be in the future, and his thoughts on how we’re currently promoting football in Scotland.
Ahead of the 2016/17 SPFL season starting, Sports Marketing Scotland spoke to Dunfermline Athletic’s newly appointed General Manager, Michael Mlotkiewicz.
We wanted to get the lowdown on what’s made Dunfermline so successful off the park since becoming a fan owned club, what the plans are ahead of their return to the Scottish Championship, and how Michael’s made the move from being a fan, to becoming the General Manager of the club he’s supported all his life.