Sports Marketing Scotland seeks to put a focus on a wide spectrum of sports in Scotland, and today’s interview does just that. Scotland is the home of golf, and today’s interview is with Ed Hodge, the PR and Media Manager with Scottish Golf. He gives us an insight into his role, plus answers the question on what he believes golf needs to do to increase it’s appeal with the masses.
As 2016 kicks off, so does the second of our Sports Marketing Scotland interviews. I spoke with Electrify Marketing & Communications owner, Lawrence Broadie, on a range of topics including his previous role as marketing manager of Hearts, the part he played in promoting the Petrofac Training Cup, and his thoughts on who’s currently standing out in his opinion for what they’re doing off the pitch.