You’ve all seen the photos. You know what I’m talking about, right?
It’s these almost weekly images we see appear on Twitter, Facebook and in our daily newspapers that I’m questioning here. [Insert player or manager here] poses with a bit of cardboard promoting [insert Scottish football match here]. These pieces of printed cardboard more often than not contain information on them regarding tickets to attend the match. My question is, have you been indecisive about whether to attend your clubs match and then been swayed to go because you open up the paper on a Friday or a Saturday and see your promising young left back posing for pictures with a piece of cardboard? I know that this enables the papers to fill their pages with a big image (maybe they could devote more inches to other clubs or the lower leagues, but that’s for a different day) and it gives the clubs free ‘advertising’ space, which businesses in other sectors would potentially pay thousands of pounds for. My question following on from that point is, how do the clubs know that this method of promoting Scottish football works?