As a football fanatic, and a Sports Marketing/PR professional, I spend a lot of time thinking about how football clubs in Scotland position themselves and communicate with their fans and the wider world.
With that in mind I have mapped out a five-point plan for how football clubs in Scotland can maximise their engagement without the need for a limitless budget. There is so much exciting and creative work being done in Scotland right now and I feel a real buzz of positivity coming from so many clubs. I’ll give due credit to examples of best practice.