Interview with Electrify’s Lawrence Broadie

As 2016 kicks off, so does the second of our Sports Marketing Scotland interviews. I spoke with Electrify Marketing & Communications owner, Lawrence Broadie, on a range of topics including his previous role as marketing manager of Hearts, the part he played in...

Capitalising on Christmas Retail

The UK Christmas retail market contributed around £70bn of sales last year. The month countdown is on and so begins the most important period of trading for retail businesses across the country. It also gives football clubs the opportunity to fight head on against...