Behind the Scenes: A Hibs Matchday

Making the journey to the ground. Turning the corner and catching a glimpse of the stadium. Going through the turnstile. Getting your pie and Bovril. Cheering the goals and moaning at the misses. We all live for matchday as football fans.

Interview with Ross Cunningham

Ross Cunningham is St Johnstone’s former Media and Communications Manager and Fife Flyers’ former Media and Community Officer. He speaks to Sports Marketing Scotland about his time at both clubs and gives his thoughts on how both clubs, and both sports they operate in, could better themselves.

Interview with Glasgow Warriors’ Jeremy Bone

Another interview that’s been a long time coming, it’s great to get this one released in the run up to the Six Nations starting at the weekend.  Jeremy Bone, Communications Manager at Glasgow Warriors, speaks to Sports Marketing Scotland. Jeremy takes us...

Interview with Dundee United’s Joe Rice

After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a...

eSports – Part of Lower League Football’s Future?

The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation. For me, the standout stat of...