Interview with Celtic’s Blaine McConnell

I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic. We talk through the club’s brilliant success off the pitch this season too, Blaine...

Capitalising on Christmas Retail

The UK Christmas retail market contributed around £70bn of sales last year. The month countdown is on and so begins the most important period of trading for retail businesses across the country. It also gives football clubs the opportunity to fight head on against...