The clocks recently went forward by an hour, signifying the beginning of daylight saving time and the promise of longer days and (hopefully) warmer temperatures. It does also, sadly, bring with it the final stretch of most sports seasons. But sport never sleeps and even with games still left to be played this season and trophies waiting for a new home, the preparations for the new season have already started. A major aspect of this preparation is the season ticket videos that sports clubs make to encourage fans to either renew or buy a season ticket for the coming season.
Braehead Clan’s attendance figures are I’m sure looked upon with jealousy by some of their footballing neighbours. I don’t think it’s unfair to say that they punch above their weight in that respect. Football is Scotland’s national sport and with both Ibrox and the Paisley 2021 Stadium in a 5 mile vicinity of Braehead Clan’s current home at the 4,000 seater arena at Intu Braehead shopping centre, they’ve got competition on their hands. When you factor in that Celtic, Partick Thistle, Glasgow Warriors and the Glasgow Rocks are all also vying for the city’s sports fans, what Braehead Clan have achieved in a relatively short space of time is remarkable. The club have built up a strong following on social too, with over 26k followers on Twitter, and over 17.5k likes on Facebook.
I’d heard nothing but good things so I wanted to see what the Braehead Clan experience was like for myself. Saturday 4th February was the date, and the visitors that evening were the Belfast Giants.
I’m Jordan Doherty and I’m delighted to be making my Sports Marketing Scotland debut. I’m an Advertising and PR student at City of Glasgow College. I possess a keen interest in both sports and communications and how sports clubs and organisations merge the two together. I’ll be bringing you the latest from what’s happening off the rink across Scotland’s Ice Hockey teams. Today’s post is just a brief update on how Braehead Clan are shaping up ahead of the new season.