The clocks recently went forward by an hour, signifying the beginning of daylight saving time and the promise of longer days and (hopefully) warmer temperatures. It does also, sadly, bring with it the final stretch of most sports seasons. But sport never sleeps and even with games still left to be played this season and trophies waiting for a new home, the preparations for the new season have already started. A major aspect of this preparation is the season ticket videos that sports clubs make to encourage fans to either renew or buy a season ticket for the coming season.
Braehead Clan’s attendance figures are I’m sure looked upon with jealousy by some of their footballing neighbours. I don’t think it’s unfair to say that they punch above their weight in that respect. Football is Scotland’s national sport and with both Ibrox and the Paisley 2021 Stadium in a 5 mile vicinity of Braehead Clan’s current home at the 4,000 seater arena at Intu Braehead shopping centre, they’ve got competition on their hands. When you factor in that Celtic, Partick Thistle, Glasgow Warriors and the Glasgow Rocks are all also vying for the city’s sports fans, what Braehead Clan have achieved in a relatively short space of time is remarkable. The club have built up a strong following on social too, with over 26k followers on Twitter, and over 17.5k likes on Facebook.
I’d heard nothing but good things so I wanted to see what the Braehead Clan experience was like for myself. Saturday 4th February was the date, and the visitors that evening were the Belfast Giants.
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread as social or content marketing were, though. As a general rule of thumb, the business of sport tends to lag behind the corporate world when it comes to adopting new innovations. With a little bit of attention and a smattering of savvy though, it’s got plenty of opportunity to jump ahead of wider businesses and truly embrace the world of influencers.
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s favourite mascot, Kingsley.
Almost a year since the first interview appeared on the site, with Greig from Hibs, we’re delighted to bring you this one with George today. All 5,000 odd words of it! Hope you enjoy reading.
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results.
SPFL clubs, or their community trusts, were invited to apply for an £11,000 grant, funded by the Scottish Government through their sponsorship of the Scottish League Cup. If you want to read the full report, head here, or click on the image below.
Almost 15,000 Scottish football fans offered up their opinions to Supporters Direct Scotland (SDS) for the 2016 version of their annual survey. SDS partner with the SFA and the SPFL to produce the survey, along with following up with both entities to lobby for changes that fans want to see. The main changes revealed from the survey results were:
- More innovation around ticket pricing
- Fan focused approach
- Kick-off times
Sports Marketing Scotland caught up with Head of Supporters Direct Scotland, Andrew Jenkin, to find out more on what happens next following the survey.
As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch now. However, while most ex-professionals carve out coaching and managerial careers for themselves, Andrew is looking to be the one driving the overall strategy and growth of the football clubs his fellow ex-professionals are working for.
He reveals to Sports Marketing Scotland what made him choose to chase a career in the business side of sport, what his dream role would be in the future, and his thoughts on how we’re currently promoting football in Scotland.
Today, Sports Marketing Scotland is delighted to introduce you to Scotland’s next top sportsperson. Jordyn Smith is 15 years old, but has been involved in taekwondo for over a decade already.
Sports Marketing Scotland seeks to put a focus on a wide spectrum of sports in Scotland, and today’s interview does just that. Scotland is the home of golf, and today’s interview is with Ed Hodge, the PR and Media Manager with Scottish Golf. He gives us an insight into his role, plus answers the question on what he believes golf needs to do to increase it’s appeal with the masses.