Interview with Dundee United’s Joe Rice

After far too long, the Sports Marketing Scotland interviews return and it's one I've been trying to tie down for a long time. Joe Rice is Dundee United's Head of Communications and is a lifelong Arab too. Read on to discover how he juggles being a fan and club...

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eSports – Part of Lower League Football’s Future?

The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation. For me, the standout stat of...

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Adopting a Startup Mentality in Scottish Sport

Scotland's close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like...

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Streaming: A Key Modern Fan Engagement Tool

Social media has revolutionised the way sports teams engage and interact with their fans, but the ability for clubs to stream their own content via social media promises to bring on Fan Engagement still further. Content such as training footage or reserve team...

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Interview with FIFA’s David Childs

As is so often the case, you wait for one interview and two come along in a very short space of time. Today's is with one of Scotland's best off the pitch football industry exports. David Child's has worked his way up from intern at the SPL to Social Media Manager at...

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Interview with Motherwell’s Ryan Murrant

Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club...

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Partick Thistle – A Club Continuing to Innovate

Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground....

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Interview with Scottish FA’s Michael Bochel

Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association's Digital Manager, Michael Bochel. We chat through the Scottish FA's approach to innovation and digital marketing, how Scottish...

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