Kilmarnock Football Club have just announced, after a meeting between the board and a group of fans, ticket prices have been reduced for the remainder of the season.

The reduction now sees Killie offering one of the lowest priced match tickets in the Ladbrokes Scottish Premiership. An adult ticket is down £4 to £20, while a student price has been reintroduced into the concession category. It’s dropped £3 to £15 on matchdays. It’s worth noting that these prices were available to fans who decided to buy their tickets before midnight the day before a match online via their ticketing system. The change makes sense to try and entice fans back to Rugby Park that may have previously been put off by the increased matchday prices.

The club are still encouraging fans to use the ticketing system to make their purchases, to allow them to build up a bigger database of supporters which will enable Killie to better market to those fans that maybe don’t attend so regularly.

It is worth noting that the reduction doesn’t cover matches against Celtic, any potential relegation play-off games they may be involved in or Scottish Cup ties.

It’s a great signal of intent by Kilmarnock to really try and get fans back through the turnstiles. What’s also really encouraging is that it’s been instigated from a meeting between a selection of fans and the board. Will the rest of the clubs in the Scottish Premiership follow suit and introduce a Twenty’s Plenty pricing policy?