Being ambitious, being innovative and aiming high aren’t phrases I’d commonly associate with most Scottish football clubs. I’ve been critical of “the way it’s always been done” approach on numerous occasions over the past few years, and that’s why I’m excited to see what comes of Chris Ewing and Edusport Academy’s revolutionary approach to building a football club from scratch.
Another interview that’s been a long time coming, it’s great to get this one released in the run up to the Six Nations starting at the weekend. Jeremy Bone, Communications Manager at Glasgow Warriors, speaks to Sports Marketing Scotland.
Jeremy takes us through his highlights from his Warriors’ journey so far, takes us behind the scenes on the strategy for growth and gives his thoughts on what to do if you’re looking to break into the sports business industry.