Social media has revolutionised the way sports teams engage and interact with their fans, but the ability for clubs to stream their own content via social media promises to bring on Fan Engagement still further. Content such as training footage or reserve team football matches which would not necessarily draw huge crowds among the general population, and so is unattractive for outside broadcasters, can now be produced at drastically reduced cost… directly to the target audience.
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social Media Manager at world football governing body, FIFA.
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club so far in the latest of our interviews on the site.