Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground. A good achievement nonetheless. However, for a team almost on the verge of bankruptcy only 10 years ago and lamenting in the third division, this achievement is somewhat incredible. During this rise through the divisions, the ways in which the club have engaged with fans has been admirable, and could be seen as a key driver as to why Thistle’s average attendance increases with every passing season. How do they bring fans through the turnstiles in a city dominated by Celtic and Rangers though? Quite simply, by offering a unique fan experience.
Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel.
We chat through the Scottish FA’s approach to innovation and digital marketing, how Scottish football as a whole can improve, and of course, “This Time”.