Partick Thistle – A Club Continuing to Innovate

Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground....

Interview with Scottish FA’s Michael Bochel

Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel. We chat through the Scottish FA’s approach to innovation and digital marketing, how...