The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and offerings need to adapt to a new generation.
Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case with startups and other companies that adopt a startup-like approach, it can be used as a catalyst to drive growth going forward.
Startups traditionally begin with small teams of people working towards the same aim of getting their product or service off the ground. In the early days, there isn’t much money available either. It’s because of these two points that I believe it’d be an ideal way for our clubs across all sports in Scotland to operate. Scottish clubs across sport don’t have huge operations working behind the scenes in the marketing, comms, PR or commercial teams. And I think we all know there isn’t much money kicking around.
Social media has revolutionised the way sports teams engage and interact with their fans, but the ability for clubs to stream their own content via social media promises to bring on Fan Engagement still further. Content such as training footage or reserve team football matches which would not necessarily draw huge crowds among the general population, and so is unattractive for outside broadcasters, can now be produced at drastically reduced cost… directly to the target audience.
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has worked his way up from intern at the SPL to Social Media Manager at world football governing body, FIFA.
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the key activities that Ryan has been working on in his time at the club so far in the latest of our interviews on the site.
Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17 season and unveiled plans for a new multi-million-pound training ground. A good achievement nonetheless. However, for a team almost on the verge of bankruptcy only 10 years ago and lamenting in the third division, this achievement is somewhat incredible. During this rise through the divisions, the ways in which the club have engaged with fans has been admirable, and could be seen as a key driver as to why Thistle’s average attendance increases with every passing season. How do they bring fans through the turnstiles in a city dominated by Celtic and Rangers though? Quite simply, by offering a unique fan experience.
Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel.
We chat through the Scottish FA’s approach to innovation and digital marketing, how Scottish football as a whole can improve, and of course, “This Time”.
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic.
We talk through the club’s brilliant success off the pitch this season too, Blaine gives fans an insight into what goes on behind the scenes at the club and I ask all the usual questions too.
Inverness Caledonian Thistle has teamed up with main sponsor McEwan Fraser Legal to launch the club’s Biggest Home Game (#BiggestHomeGame).
The unique promotion will see ONE HUNDRED kids PLAY in a mouth-watering “pre-season friendly” against Richie Foran’s side on the pitch at the Caledonian Stadium.
It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his work for STV. What’s always clear is his passion for Scottish football and trying to inspire us all to think how we could improve the game in Scotland. We talk along those lines, plus his thoughts on what’s happening now and what’s next for sports journalism.